Thursday, November 10, 2016

Trendspotting: Video Marketing in 2017

The biggest stories in Video Marketing for 2017 aren't innovations in technique or how we shoot, edit or make the videos, but where video can replace text or static images, and how communicating through video can make content into richer, clearer and more engaging stories. Here are some of the ways video can enhance traditional and innovative marketing in the coming year.

Hunter Communications Original News Source:
Business2Community

Link to Article:
10 Video Marketing Trends to Look Out for in 2017

Excerpt: "It’s September already! Before we know it, 2017 will be here. So, let’s prepare with 10 video marketing trends to look out for in 2017
Video marketing is a fast moving industry. To stay at the top of the game, you need to make sure you’re one step ahead of the competition. That’s why we’ve compiled a list of trends to look out for in 2017!

Let’s see what we’ve got…
1. Increase in Facebook Video
This should come as no surprise. Daily views on Facebook have increased from 1 billion to 8 billion in the past year. Meanwhile, text posts are declining all the time.

Facebook has heavily invested in video in recent years, with their most recent video feature, Facebook Live, launching just a few months ago. If Facebook continues as an innovator in the video marketing industry, then we predict that next year there will be an even bigger increase in people uploading, sharing, and discovering videos on Facebook.

2. More Live Video
As touched upon above, Facebook recently introduced live video and the reception has been very positive. Brands and consumers alike have been using Facebook Live to better interact with their followers.
Similarly, Twitter connected with Periscope at the beginning of this year to allow users to embed live broadcasts directly into tweets, offering broadcasters a window to a massive new audience.

Twitter users are big on video, with 82% of users agreeing that they watch videos on a regular basis. Live video creates a new opportunity for marketers because viewers feel a sense of urgency knowing that they won’t be able to view the content in real time again. It’s this ‘limited’ nature of live video that will increase the popularity of the platform and make it a feature to look out for in 2017.

3. Video Resources for Sales Teams
Video marketing is effective for one simple reason: consumers like to watch videos! Watching a video is an easy way to digest information; and (especially with live and 360 degree videos) it’s almost as good as seeing the product you’re looking to purchase in person.

For this reason, we predict that sales teams will require more and more video resources in 2017.

Not sure?

The statistics speak for themselves!

According to recent studies by Wyzowl, only 4% of people prefer to learn about a new product or service by reading a manual, just 5% prefer speaking to someone on the phone, and a huge 44% prefer to watch a video."

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