The need for websites to adapt to the proliferation of mobile users and the need to provide users with new and more eyecatching experiences is giving web designers a challenge and a wealth of opportunity to innovate. Follow some of this brave new world in this trendspotter's list of trends for 2017.
Link to Article:
17 Web Design Trends
Excerpt: " How we consume the web changes how we design websites. Mobile devices and the trend towards responsive design push designers to find ways to maximize web experiences for everyone, no matter what device(s) they’re using.
These 17 trends — 16 for this year, plus 1 for the future — respond directly to the evolving ways we move through the web...
As web design evolves, the importance of high-quality images will only increase. Solid copy strengthens any website, but if it can be said with a photo, animation, or short video, it might be a really good idea to do so.
Written content remains invaluable for SEO purposes, but with every piece of content you add to your site, always ask yourself: is there a more engaging, concise, and shareable way of conveying this idea?
In general, text works best for removing the ambiguity that visual methods of communication are prone to.
It’s also worth remembering that it’s not always a question of 'one or the other.' If you want to design and publish in an accessible way that prioritizes every user’s experience, you’ll want to pair visual and written content. That way, everyone can experience your content in the best way for them...
With the multitude of screen sizes out there, the term 'above the fold' has lost significance.
Once dismissed as bad design, the long scroll’s intuitive functionality on mobile devices has brought it widespread acceptance. It makes navigation easier, eliminating the extra clicks necessary to reveal content. Eye-catching transitions and differentiated section designs transform what could be a monotonous trudge into a delightful process of discovery.
Long scrolling changes UX design, opening the door for more narrative approaches and simpler interaction models."