Friday, August 31, 2012

The Year of the Exclamation Point!! (is two enough?!)

Hunter Communications recommended reading from:
The Atlantic Wire

Link to article:
Let's Go Ahead and Declare It the Year of the Exclamation Point!

One of the modern problems of online or text-based communications is the fact that intention and mood are hard to convey without in-person voice, facial and visual cues. Enter the trusty exclamation point, or two, or three, and such combinations as the exclamation/question mark combo (the QEC to those of us in the know) and the interrobang (‽) to approximate all sorts of emotions on the digital printed page.

Excerpt: "Why an exclamation avalanche is happening now when we've been writing letters for hundreds of years in which we didn't rely upon face-to-face contact or tone or a ton of exclamation points isn't really addressed—the growing numbers are sort of generally attributed to "how we do things now" (i.e., let's blame the Internet)—but we have some additional theories about that we'll get to in a minute.

Yagoda's piece, though, is hardly the first or only word on exclamation points. In May the Atlantic Wire's Rebecca Greenfield wrote that it was time to fix "America's Email Exclamation Point Addiction!" She gave us tips for identifying the various exclamation point mistakes that can occur, insights as to why they do, and a suggestion that we all take it down a few notches, maybe only using one or none where we once used many. But I think we've too far gone. We're in a time of exclamation points and there's no going back, and Yagoda's piece stands as an example of this newfound appreciate of the art. Here's why we love the exclamation point and are likely to use it more and more and more until we grow to despise it or run out of space:

Because it's either nice (or mean). Let's attribute this to "the Internet" too, where people like things to be black or white, not the shades of grey that exist in real life. I'm not saying the Internet has made us lazy, but often the way we are used to consuming information now is in bite-sized pieces with clear opinions or slants that we know from the first few words of a headline. The exclamation point fits in that sort of realm. There's no mistaking it, it's either yelling or it's telling you something very, very nice. It's comforting, in that way.

Because we need it to separate what's important from what's only slightly important. There is too much stuff! So, just as some news organizations and people have taken to writing a word in front of more complicated headlines: SHOCKING or FUNNY or SAD or OMG to inform you of the way in which you should feel about the piece you are about to read, the exclamation point means we have an easy indicator as to what we should really read!!!, kind of read!, or not so much even consider. Is it any wonder that a proliferation of marks has followed, then? If 3 is good, 4 must be really, really great, would be the reasoning. Fortunately Twitter is only 140 characters and there is a built-in limit on how extreme exclamation marking can get. And there is a difference between two exclamation points and three. There really is."


Wednesday, August 29, 2012

"Darling, You Smell Skinny!" Can Perfume Aid Weight Loss?

Hunter Communications recommended reading from:
The Stir

Link to article:
New 'Weight Loss Perfume' Claims Women Can Smell Their Way Thin

We have seen miracle diets, the "shake weight", the silvery "sauna suit" and just about everything that can be eaten, drunk, worn or hoisted in the service of quick weight loss.

Now a British company has introduced the first women's perfume that claims to reduce the desire for snacks, aid fat burning and induce a feeling of pleasure and well-being. (How long before we see IT on the shelves of the 99-Cent Only store?)

Excerpt: " From shakes to pills to shapewear, it feels like every day, there's a new gimmick hitting shelves that promises to pare pounds. The latest: Prends-moi, the "world's first slimming fragrance." No, I don't kid.

The $50 perfume, currently available on the British market, claims to be brimming with a "Slimming Complex" of ingredients -- like caffeine, carnitine, and spirulina extract -- that activates two key enzymes directly involved in fat degradation. The scent is also said to help release endorphins that trigger a "pleasure message" within the brain. Really! And actual women report results!

Well, sort of. Apparently, in a small study of women 18-70 years old, who were not on a diet, 75 percent felt the perfume limited the need to snack and 73 felt a feeling of pleasure."
 

Tuesday, August 28, 2012

Pantone View predicts color trends for Fall 2012

2012 Color Planner
Hunter Communications recommended reading from:
Reuters

Link to Article:
PANTONE VIEW Colour Planner Fall/Winter 2012/2013

It has been available (at a high price of $600) for over a year, but now it's time to check out the Pantone View Color Planner for the current fall and winter seasons. The world of color experts at Pantone have offered up eight palettes of colors (in rather hifalutin' descriptions) that meet the zeitgeist of 2012 head on and are tailored for all applications from fashion and interiors to industrial design. Their "refocus" predictions marks the trends in what direction seems fresh in current colors.

Excerpt: "'Color is a critical factor in engaging consumers and motivating purchasing decisions. Knowing that, it is important for designers to continue to innovate and experiment with new approaches to color in their product lines,' said Laurie Pressman, vice president of fashion, home and interiors at Pantone. 'The PANTONE VIEW Colour Planner forecast provides a fresh point of view with unexpected color combinations that spark the imagination, refocus attention and stimulate new thinking to capture consumers’ attention.'
PANTONE VIEW Colour Planner Fall/Winter 2012/2013 contains the following eight palettes:
  • Lodestar – Follow your personal star!
    A range of vivid and vibrant tones, which strongly stimulate your optic nerve and allow you to “see” the world.
  • Composed – Something new comes out of the shadows!
    A series of color crescendos from muted warm or cool browns to foggy grayed greens, as well as turquoise and khaki, finishing with a dark coda of chocolate and graphite.
  • Submerge – The world turned upside down!
    A scale of oxygenated and salty blues descends to blackened ink, stone and moss. An underwater garden beneath an underwater sky.
  • Radiate – Break the rules! Use the force of aesthetics!
    Radiate is pure happiness and very colorful. Do not be scared by shades of bright reds, embarrassing violets and vulgar oranges. Be brave and mix them all together.
  • Touchstone – Take pleasure in things that are old and loved!
    Traditional colors take the limelight: brown-black, mahogany, sandalwood, saddle, mid and dark tan, midnight, glossy navy – balanced by a trusty neutral.
  • Aperture – New ways of perceiving the universe!
    A range, which includes the luminous and the somber, hot and cold, a centrifugal force and a centripetal force, the macro and the micro, the atom and the universe.
  • Converge – Reconnect to your natural power!
    Converge is about deep, informed colors gathered together at a central point and then merged in a new, creative way.
  • Peripheral – Appreciate the small elements!
    Using honest, flat, uncomplicated, warm color, we slowly build complex forms as we appreciate how little elements work together to produce great things.

Sunday, August 26, 2012

Science assists packaging redesign for Ciao Bella Gelato

Original package didn't appeal to buyers
Hunter Communications recommended reading from:
Packaging World

Link to article:
Science informs design to perfect gelato pack

There are product packages that are beautiful and well-known. Some even win awards for packaging design. Then there are the ones that actually SELL. New York-based gelato and sorbet brand Ciao Bella had a well-known, beautiful, award-winning package design that communicated the special, artisanal quality of the product.

But that package fell short on informing consumers enough of the product's ingredients and flavors to actually convince ice cream shoppers to pick up and buy the brand from a crowded store freezer case. Then a new product testing innovation allowed the brand to test up to 6.7 million variations in packaging to determine a new version that keeps the beauty and gives consumers what they need to decide.

Excerpt: "Artwork for the intensely flavored, all-natural line of gelatos and sorbets was originally created in 2000 by Wallace Church, a New York City branding firm that subsequently won design awards for its bold vision for the brand.

But as Ciao Bella discovered over the next nine years, beautiful, bold artwork does not always translate into product sales. Explains Deborah Holt, vice president of marketing and natural sales for Ciao Bella, “Our challenge was that while the package looked great on the shelf, it wasn’t necessarily selling the gelato and sorbet.” To take its packaging to the next level, Ciao Bella and design firm Interact On Shelf employed a unique innovation technology from Affinnova, Inc. that allowed them to test a virtually limitless number of concept variations—6.7 million, to be exact—with current and potential consumers to identify the top concepts.
New packaging adds flavor and ingredient artwork


The resulting design, which combines the bold, color-drenched brand equity of Ciao Bella with new elements that assist consumers in picking the product up off the shelf, has been shown to outperform the former design by 65%."

Saturday, August 25, 2012

Is Viddy the New Instagram? (If not, why is everyone asking?)

Hunter Communications Recommended Reading from:
Silicon Republic

Link to article:
Next Big Thing:  Is Viddy the New Instagram?

Percolating just under the new media surface for the last year, suddenly everyone from Justin Bieber to Mark Zuckerberg are signing up and singing the praises of mini-video sharing app Viddy.  The smartphone and web-based app allows user to upload, "beautify", publish and share videos with their social network and friends.  In the spirit of Twitter's 140 character limit, Viddy allows only 15-second snippets of video, which gives rise to a new breed of online shared videos that get right to the point and don't waste anyone's valuable data plans and online time...

Excerpt: "So what is Viddy? Well, like some of the hottest start-ups today it's primarily an app for your iPhone, Android smartphone, iPad or Windows Phone that quite similarly to Instagram let's you capture something, apply an effect and share it with your Twitter followers and put what you've watched into your Facebook Timeline.

But I'm not sure if Instagram needs to feel particularly threatened by Viddy. I think Google-owned YouTube is likely to feel a slightly threatened sensation and I think so because of the nature of videos being shared.

These tend to be short bursts of something novel, like a bloke bouncing off a trampoline into a wall. Once cat videos start going up, things will get interesting.

But there's something tricky about Viddy that I was quick to notice. While not quite as risqué as ChatRoulette videos, some of the videos watched and shared on Viddy and that have popped up on people's Timelines do offer plenty of innuendo. So when a friend shares something on Facebook publicly that would raise an eyebrow they probably didn't realise it went out on their Timeline.

Perhaps this is a problem with Timeline now, maybe you don't want people to know you've read a particular Guardian or Washington Post article or watched something on Netflix. And you didn't really get around to disabling the sharing function.

Luckily Viddy comes with an on/off switch for publishing material to your social graph. But bear in mind what you may find amusing or mildly titillating could potentially offend followers or give them the wrong idea about you. But that's the gauntlet we run in a socialised 2012."

Friday, August 24, 2012

Breakdancing Mickey Mouse Flash Mobs Times Square

Hunter Communications recommended reading from:
Columbus Dispatch

Link to article:
New “Master Moves Mickey” from Fisher-Price and Disney Takes Center Stage in Times Square

In a marketing blitz taken straight from the world of flash mobs, Disney and Fisher Price introduced the new breakdancing "Master Moves Mickey" (M3 for short) via a massive choreographed flash mob dance of children, parents and a sea of the new Mickey dolls in New York's iconic Times Square. 

Excerpt: "Master Moves Mickey – aka M3™ – is the third iteration of the popular feature plush Mickey Mouse that infuses the original Disney character plush with modern music and moves appealing to the next generation of fans and aspiring dancers. Master Moves Mickey features 15 ultra-cool break dancing moves that are hotter and hipper than ever, including the Windmill, the “Mouska” Mix, the Spin Cycle, the Insane Handstand and the Ham Sandwich, set to original tracks and funky beats.

'Master Moves Mickey was designed to encourage self-expression and confidence through dance and we know there is no better dance partner than a trusted friend like Mickey Mouse,' said Susie Lecker, senior vice president of Fisher-Price Friends. 'The M3 flash mob in New York is a great example of how Master Moves Mickey is providing inspiration and motivation to children of all ages, and now they’ll be encouraged to break out their very own dance moves with their pal, Mickey Mouse. Many children are naturally inclined to dance and this is a really fun way to tap that instinct.' ”

Wednesday, August 22, 2012

Sephora Teams with Pantone on Color IQ Foundation Matching

Hunter Communications recommended reading from:
TIME

Link to article:
Sephora and Pantone's New Color Matching Service

Most women, especially African American and other women of color, spend a lot more than they want or need to on makeup foundation. Partly this is because of the difficulty of properly matching skin tones to the correct shade of foundation. To ease this quandary, cosmetics retail giant Sephora has teamed with color expert Pantone to creat Color IQ, a system of scanning the color tones in various parts of a consumer's face, and calculating Pantone color values of those skin tones. Those values are matched to a few optimal choices of the thousands Sephora has on offer.

Excerpt: "The technology behind Color IQ is advanced, but the concept is simple: a handheld device allows Sephora makeup artists to digitally scan various spots on a customer's face, resulting in 27 images in less than two seconds. The color capture technology then assigns each person a Pantone skin-tone number, which when entered into the coinciding iPad app, brings up a list of foundations — of the more than 1,000 Sephora sells — that are the closest match for the customer's skin tone.

Around 10-20 results typically show up, and customers can then narrow down foundations by their preferences for formula weight, coverage, SPF availability or eco-friendly ingredients.

'Foundation matching is the hardest because you are dealing with pigmentation, undertones, ambient lighting and the season of the year,' says Margarita Arriagada, senior vice president of merchandising at Sephora. 'And for a client to navigate through all the shades in our store is a huge task. Color IQ gives you a precision on your skin tone — a universal code — instead of digging through all the formulas.' "

Tuesday, August 21, 2012

ESQUIRE's Best Month Ever Features Best Fonts

Filmotype Panama, a "best font ever"
Hunter Communications recommended reading from:
Esquire Magazine

Link to article:
Best Fonts Ever - A History of Great Typeface

From IKEA and Volkswagen's Futura to the London Tube's Johnston Underground, excellent typography makes companies and experiences memorable.  In the Esquire "Best Month Ever" issue, the author of Just My Type picks the top eleven fonts and reminds us why we should appreciate them.

Excerpt: "Frutiger - A sans serif to rule them all, Adrian Frutiger's timeless type is the cooler person's Helvetica — pretty good for most things and outstanding on signage. It's the alphabet of choice for international travelling, and, in the designer's own phrase, both 'banal and beautiful.'...

Georgia - Looking for the best everyday face for your e-mails and work documents? Try beating Georgia, the perfect combination of clear tradition and informality. From the mind and pen of Matthew Carter, the Americanized Brit who's had a hand in so much of the world's great type over the last few decades...

 Filmotype Panama - Retro fonts are everywhere right now, and this is one of the best. Slightly cartoony and very goofy, particularly good in multicolors. See this on a poster, and you may wish you were going to the event."

Sunday, August 19, 2012

The Dieline Awards 2012: Beer Packaging, 1st place, Miller




Hunter Communications Recommended Reading from:
The Dieline . com

Link to Article: 
Miller Boom Box
Full Awards Page (may be too amazing to read all at once!)

In the category of Beer, the Dieline awards for beauty and innovation in the field of packaging went to a familiar name, in an interesting locale.  In Turkey, Miller beer is especially known for its sponsorship of local music events, so the designers there created a six-pack carrying case that can be combined into the image of a retro boom box.

Excerpt: "Brief: To attract attention to and to make Miller the preferred brand among other six packs in the summer when beer consumption spikes.

Solution: Miller is closely linked with music in Turkey. It has been organizing Miller Music Factory, a contest to discover fresh music talents for six years and Miller Freshtival, a music festival, for two years now. This is why we have chosen music as a theme for our six packs. We have designed two sided boxes, one side looks like a speaker and the other is the cassette player. This way when three boxes are brought together side by side, they form a boombox.

Result: People mostly bought 3 boxes instead of one to bring home a boombox."

Friday, August 17, 2012

Edible Cup for Your Lavazza Coffee


Hunter Commuications recommended reading from:
PSFK

Link to article:
Italian Coffee Brand Introduces Edible Coffee Cup

If you prefer your coffee with a biscuit or cookie on the side, has Lavazza got an innovation for you! When it actually hits the market you will be able to drink your coffee, and then nibble on the sugar-coated pastry cup it came in. It looks delicious (though not sure what flavor the Lavazza logo might add).

Excerpt: "Here’s your simple, fun and creative idea for the day: An edible cup made out of pastry. It’s like an ice cream cone for your coffee! And it saves water (no ceramic to wash).

Created by renowned Venezuelan designer Enrique Luis Sardi for Italian coffee company Lavazza, the idea is basically 'sip the coffee then eat the cup.' Brilliant and simple enough to have won numerous awards."

Tuesday, August 14, 2012

Stephen Colbert, worthy of study?

Studying Colbert...
Hunter Communications recommended reading from:
The Huffington Post

Link to Article:
Is It Stupid to Study Colbert?

The navel-gazing in the media world gets more and more prevalent.  Here we have an article about an article about another article about some books and college courses devoted to America's current king of political satire, Stephen Colbert. Talk about META!

Anyway, the articles that this article is about come from a couple of esteemed sources, the Washington Post and the Atlantic.  So if these two longstanding paragons of journalism feel that Colbert is a trending topic, then Twitter be damned!

Excerpt: "Academic attention to Colbert, in general, stems from the idea that what he is doing is politically insightful, socially relevant, and artistically complex.

You don't just study Colbert to help his fans "get" his show. You study his work to understand the role it has played in a unique historical moment, one that has witnessed the rise of corporate influence over politics, the atmosphere of post-9/11 fear-mongering, and a new era in news media where spectacle and sensationalism often overshadow reporting of accurate and appropriate information.

The subjects of Colbert's satire cover the range of pressing social issues facing us today. And his distinctive satirical style teaches viewers that logic, reason, and facts have been increasingly replaced by punditry, hubris, and false arguments. Moreover, he has redefined the parameters of what it means to be a public intellectual and a socially invested entertainer.

The point is Colbert is much more than a media phenomenon, a hilarious entertainer, and a charismatic iconoclast. Do you need to study Colbert to "get" him? Probably not. But if you are interested in diving more deeply into his satire and its social impact or if you are curious about how his comedy reflects contemporary issues facing our nation, it might not be so stupid to study him after all."

Saturday, August 11, 2012

Metro Touts Expo Line as Ride to USC Games

Hunter Communications recommended reading from:
North Hollywood Patch

Link to article:
Metro Shows Off New Expo Line as First USC Kickoff Approaches

The new LA Metro Expo line opened in the spring from 7th Street Metro Center station to Culver City, and now Metro is publicizing the route as an easy way for fans from Hollywood and the Valley to pack their picnics and attend USC home games this fall. At $5 for an all-day pass, the Metro ride can be cheaper than gas and parking.

Excerpt: "The Expo Line light rail line, and the Silver Line freeway express bus system, have three stops within sight of the Los Angeles Memorial Coliseum. And USC and Metro are touting those lines as convenient and practical ways for USC football fans to reach the games.

On game days, extra trains will be added to the Expo Line, which is a 5-minute ride to connections to the Red, Purple, Blue lines trains. The network of rail fans out to intermediate stops, connections to the Gold Line, and ultimate destinations at North Hollywood, Culver City, Koreatown, Long Beach, Pasadena and East Los Angeles.

With home crowds averaging 80,000 people, Metro officials hope to use the rail and express bus lines to introduce their system to a whole class of people who may be unfamiliar with the area's burgeoning transit system.

'On game days you can bring picnic baskets and blankets and have a whole day experience,'said Metro CEO Art Leahy, whom Metro officials pointed out is a USC grad. 'Metro can now take you to within a short walk to the games and then carry you home again.' "

Friday, August 10, 2012

The Soft and the Scary: Olympic Mascots through Time

The nightmarish mascots of Summer 2012
Hunter Communications recommended reading from:
Slate.com

Link to article:
A Grand Unified Theory of Olympic Mascots

Along with the jagged, controversial 2012 logo and the dark historical pageant of the opening ceremony, London 2012 Olympic organizers have avoided the cute and cuddly mascots of the past in favor of a futuristic, creepy pair of molten metal cyclops known as Wenlock and Mandeville. Are they seriously trying to warp us and our children permanently?

Excerpt: " Sadly, Wenlock and Mandeville, the new London mascots, mark a regression to the terrifying mascot designs of yore. Those dark days when children’s dreams were haunted by creations like Schuss (the “skiing sperm” of Grenoble) and Schneemann (Innsbruck’s lumbering snowman, who sported two soulless, coal eyes).

According to their backstory, Wenlock and Mandeville are drops of molten steel. They flecked off a structural beam during the building of London’s Olympic Stadium. Perhaps you feel differently, but in my experience there is nothing soft or furry about molten metal. Which makes me wonder whether children will be eager to cuddle with this pair of congealed steel pellets.

As for smiley-ness: These creatures have no mouths! Sweet lord, what happened to their mouths?? Instead, in the area where their faces should be, Wenlock and Mandeville each present us with a cold, steel panel punctuated only by an assessing, Cyclopean eye. This annotated explanation of the design specifically refers to the eye as a “camera” that allows Wenlock and Mandeville to “record everything.” This is an unfortunate reminder of London’s surveillance fetish—its panopticonic creepiness. Remember, kids, Big Wenlock is watching you."

Thursday, August 9, 2012

New "Beyond Meat" Could Revolutionize Meat Substitute Marketing

Beyond Meat could change the "fake meat" market
Hunter Communications recommended reading from:
Slate.com

Link to article:
Fake Meat So Good It Will Freak You Out

The founders of a new company that has come close to perfecting "fake meat" in texture, mouth feel and flavor, want to revolutionize "meat" marketing.  Their new "Beyond Meat" product is so close to real that it can scare vegetarians into thinking there must have been some mistake and they are eating actual chicken strips, and will be sold in the meat department (instead of alongside tofu and other meat substitutes). And it's healthier and requires zero cruelty and less resources to produce.

Excerpt: "I’ve never tasted anything as realistic as Beyond Meat. The chicken strips look, feel, and taste closer to real meat than any other food I’ve ever eaten. They’re more tender and moist than Quorn and Gardein, they’re not packed with sodium (like many of Morningstar’s products), and unlike Field Roast, they don’t taste grainy or vegetal.

Beyond Meat is not perfect. Its faux chicken breaks apart in your mouth more easily than real chicken, so you won’t get strips of it stuck in your teeth. (In this way, I thought they resembled chicken breasts that have been prepared sous vide—the process of cooking food at low temperatures for a long time, yielding extremely tender results). But you only notice the slight differences if you’re looking for them. If you taste Beyond Meat’s chicken in a dish alongside regular chicken, there’s a good chance you’ll be fooled.

This year, after tasting them in a sandwich wrap, New York Times food writer Mark Bittman mistook the fake stuff for the real stuff. So, too, have many others in the company’s taste tests. And once you forget you’re eating something fake, you will too. Over several days of eating Beyond Meat in sandwiches, salads, and burritos, I forgot I was eating something that didn’t come from a living creature. I was just eating something tasty."

Monday, August 6, 2012

Font of the Month: Knockout Scores on Points

Hunter Communications recommended reading from:
Typography.com

Link to Article:
Knockout

Rebelling against the expected standard font styles of regular, bold, italic and bold italic, Knockout is a really versatile sans-serif font that harkens back to the yellow journalism tabloid world of the 19th century. It is great for book and CD covers, headlines and subheadings.

Knockout's organization of widths and weights is rather unique, divided into Junior, Regular, Full and Ultra widths and a boxing themed Flyweight, Welterweight, Middleweight, Cruiserweight, Heavyweight, and Sumo letter weights. As usual, Typography.com goes all philosophical on us in describing the virtues of the rock-em sock-em typeface.

Excerpt: "For more than a century before Helvetica, the sans serif landscape was dominated by unrelated designs. Gothic woodtypes in a dazzling array of proportions lived comfortably alongside anonymous foundry types, each design’s integrity the product of its autonomy.

Because none of these faces were intended to relate to one another, none of their design characteristics were beholden to any external constraints: what worked for a supercondensed boldface need only work for that design, not also for the extrawide light face whose design afforded different possibilities and faced different challenges. This sort of “situational” approach to type design allowed for more varied and interesting designs, and it’s this approach that Knockout celebrates.

With the functional benefits of a family that’s well-organized, and the visual appeal of styles that are individually designed, Knockout’s nine-width, four-weight family offers a range of voices that’s impossible to achieve with even the best Modernist sans serifs."

Sunday, August 5, 2012

The Dieline Awards 2012: Food Packaging, 2nd place, De Hortus Honey

Hunter Communications recommended reading from:
The Dieline .com

Link to Article:
Hortus Botanicus Amsterdam
Full Awards Page (may be too amazing to read all at once!)

Second place in another food packaging category went to a package that expressed the essence of the product itself.  De Hortus Botanicus honey, a rich and expensive honey from Amsterdam, suspended its jar in a box with a die-cut drip that turned the jar into a clear orb in the middle of a golden drop of honey. Besides creating a perfect visual analogue for the product, the designers created an easy package for gifting, a flat square box to contain the round jar.

Excerpt: "The Hortus Botanicus Amsterdam is one of the few botanic gardens with its own bees. The bees produce their honey with the nectar of a unique collection of flowers, resulting in a very refined taste and unique texture. Only 200 pots of the Hortus Honey are produced per year. When purchasing this honey, visitors support the Hortus in protecting and maintaining the garden and greenhouses. The concept of the drop of honey was chosen to reflect its pure essence. Communicating it as a precious product. Every single drop is valuable.

The ball shaped bottle, once filled, is also very close in appearance to a honey drop. When placed in the inner box, the lid becomes invisible, for this reason the jar-ness (as a piece of packaging) is virtually disappearing. The idea of a drop of honey takes over. The drop shaped die-cut is on both sides of the box, so the light can go through the jar.  Consumers can see the exact colour and texture of the product."

Saturday, August 4, 2012

USC keeps up winning Olympic Gold streak

Hunter Communications recommended reading from:
Men's Fitness

Link to Article:
The Olympian Factory: USC Trojans and Gold Medals

This week in London, USC kept up its century-long winning streak in the Summer Olympics. Every Summer games since 1912 has featured at least one Olympic Gold performance from a USC student or alumnus. And this is just a part of the extraordinary success of USC at the Olympics. If it were a country, its Olympic record would place it 17th in the world (and 12th in the world for gold medals).

Excerpt: "When it comes to adding up the total number of Olympians who have attended USC, the results are staggering. Since 1904, 396 Trojan athletes have competed in the Games taking home 123 gold medals. This includes at least one gold in every summer Olympics since 1912—not to mention the 78 silver medals and 61 bronze medals USC alumni have won. If USC competed as its own country, it would rank 17th on the all-time medal list, and those 123 gold medals alone would place it 12th on the all-time gold medal list, according to USC Athletic Director Pat Haden. We’re talking major hardware here.

“There’s been a long continuum of success here since the 1920s. I think young athletes watch the Olympics and see USC Trojans competing and want to come here." It started in 1904, when USC's first Olympian, Emil Breitkreutz won a bronze medal in the 800-meter run at the St. Louis Olympics. Since then, no American university has sent more athletes to the Olympics than USC’s near 400 total, five of which have been inducted into the United States Olympic Hall of Fame. Over the decades, USC’s rep has set the bar high, and pushes it higher every Games"

Friday, August 3, 2012

Art project defines subjects by Pantone skin colors

Model for "Humanae" colors of humanity project


Hunter Communications recommended reading from:
The Complex Media & Design

Link to Article:
Spanish Artist Classifies Human Skin Tones with Pantone Coloring System
"Humanae" is an art project by Spanish artist Angelica Dass that portrays a huge array of human subjects, each photographed in front of a background corresponding to the average Pantone color value of their facial skin color.  The Pantone color classification alphanumeric code then entitles the photo of the subject.

Excerpt: "For those who are unsure of what I’m talking about, Pantone is a standardized color matching system that utilizes a numbering system for identifying colors. This system is essential for anyone who works with print, e.g: graphic designers, print shops, etc.

The chart features portraits of people who are paired with an exact Pantone shade which has been extracted from a 11×11 pixel-sample of the person’s face. The ultimate goal is to record and catalog, through a scientific measurement, all possible complexions."

Thursday, August 2, 2012

Viacom Fight over Bundling Points to End of Cable TV Model

Hunter Communications recommended reading from:
The Atlantic

Link to Article:
The End of TV and the Death of the Cable Bundle

DirecTV's battle with Viacom and the startup of Aereo, a new service that allows local television to be streamed to a variety of devices, point to the end of the billing models that have kept cable and satellite companies in business for decades. Just as new technologies on the Internet have drastically affected the music business and print media, now it is television content that has to adapt or die.

Excerpt: "The debate between DirecTV (a provider) and Viacom (a "content" creator) is about finding the right price that providers should pay for content that most people don't watch. That's where bundles are useful. They disguise the price of things we don't use. But with pay TV growth slowing, we're at the edge of a revolution. 'DirecTV thinks video streaming is eating away at the ratings of channels like MTV and Comedy Central,' Jeff Bercovici writes at Forbes, and the company has 'demanded that Viacom give consumers the right to select channels a la carte.'

The Aereo story is different. It's not about cable. But it is about distributing broadcast networks online. Once sports fans can get the Olympics and NBA and other shows without a cable package, whenever they want it, it could serve alongside Netflix, Hulu and other services to replace the cable bundle.

The Internet is ruthlessly efficient at stripping cross-subsidies and allowing content to shine on its own. (As Jim Fallows has pointed out, newspapers once paid for international coverage with classifieds and cars. Now, if you want classifieds and cars, you go to a classifieds site or a cars site. Bye-bye, cross-subsidy.) Devices like Aereo combined with cases like Viacom's could be leading to an a la carte model for television. The question isn't really if the Internet's unbundling revolution will visit the television industry but when."

Wednesday, August 1, 2012

Starbucks Greens Up its heat sleeve

 
Hunter Communications recommended reading from:
Greener Package


Link to Article:
New "Greener" Starbucks Cup Sleeve Uses Adhesives Innovation 

First, hot drinks came in styrofoam cups with plastic lids. They worked fine, but were no friend to the environment. Most coffee sellers have switched to paper cups, but that requires something like the ubiquitous "heat sleeve" to make handling the cup less precarious (and painful). Now Starbucks, which uses almost half the market of cup sleeves, has gone one step greener with its introduction of the new EarthSleeve which offers great environmental advantages in materials, recycling, and transportation packaging.

Excerpt: "Starbucks Coffee Company, LBP Manufacturing, and Henkel have announced the availability of EarthSleeve™, a new hot-cup sleeve that integrates proprietary technology that enables a reduction in overall material usage while at the same time increasing the post-consumer content. These adjustments correlate to a savings of nearly 100,000 trees.

Manufactured in Cicero, IL, by LBP with Henkel adhesive solutions, this new product uses 34% less raw fiber material and 25% more post-consumer content without sacrificing performance or function, says Starbucks. With nearly 3 billion hot-cup sleeves produced in the U.S. in 2011 and Starbucks representing nearly half of the marketplace, Starbucks notes that this material evolution will have a substantial impact on the packaging industry. (Note: Data on hot-cup sleeve production was sourced from the 2012 Foodservice Disposable Packaging Assessment. The environmental impact estimates were made using the Environmental Paper Network Paper Calculator.)

'At Starbucks we are constantly looking to innovate in ways that make our world a better place,' says Cliff Burrows, president of the Americas for Starbucks. 'This product represents how the integration of our environmental values and collaboration with like-minded organizations can create significant impact.' "