Saturday, December 31, 2011

"Break On Through" Breaks Through as Surprise Video Success of the Year -- Underscoring Hunter Communications Method of Improving ROI for Shopping Centers with Concert Series

Doors Cover Band "Strange Days" Performs at Sherman Oaks Galleria on June 25, 2011

This performance of The Doors classic "Break On Through (To the Other Side)" was recorded (as were many other perforamnces that evening) and posted on the Sherman Oaks Galleria's YouTube Channel (created and managed by Hunter Communications).   At this post, over 15,000 have viewed this video alone, extending the band's compelling performance far beyond that evenings crowd. 


Check out the video above and make sure to visit the Sherman Oaks Galleria's YouTube Channel to view more videos promoting events at the Galleria.


Friday, December 30, 2011

2012 Trends in Marketing and Impact on Brands from Landor



Hunter Communications recommended reading from:
Landor Associates

Link to report:
Landor's 2012 trends forecast: Market trends and their impact on brands







This is a terrific forecast broken into ten sub-articles:
Trends in naming by Jason Bice
Return of the boomers in the U.S. by Susan Nelson
Trends in trending by Karl Isaac
Trends in image sharing by Russ Meyer
Trends in luxury in China by Monica Au
Trends in innovation by Ayo Seligman
Trends in mobile by Felix Stöckle and David Keefe
Trends in on-demand media by Patrick Saunders
Trends in design by Marissa Winkler
Built to change by Allen Adamson


We were particularly interested in Karl Isaac’s “Trends in trending”  Here’s an exert from his article:

“As we look forward, we recognize there will always be value in annual trend reports. They’re well researched and present a depth of information that real-time trending simply can’t deliver. But what’s increasingly clear is that the emergence of “what's trending” is itself an upcoming trend impacting what we see (Charlie Sheen's #winning), what we don’t see (#occupywallstreet trending blocked by Twitter), and ultimately how we interact with content online. Facebook’s recent change to feeds organized by top stories instead of recent posts sparked a controversy, but sent a clear signal that trending is an increasingly significant influencer of user interaction.”
 


Thursday, December 29, 2011

Wired Magazine Exposé on Emerging YouTube Evolution in Los Angeles



Hunter Communications recommended reading from:
Wired Magazine
January 2012 Issue


Link to article:

The YouTube Laugh Factory: A Studio System for Viral Video

The January issue of Wired Magazine has a great article on the changing nature of YouTube.  Besides providing interesting background and tips for working effectively with YouTube, the article discusses the emergence of Los Angeles as the hotbed for a new kind of production studio geared specifically at creating content for YouTube Channels.

Saturday, December 24, 2011

Sherman Oaks Galleria "Year in Review" Video is a two-minute romp through 2011


This "Year in Review" video produced on behalf of the Sherman Oaks Galleria was released the week before the New Year holiday weekend and fills a post-Christmas marketing gap -- while conveying what a "happening" p[lace the center is.



Thursday, December 22, 2011

Holiday Entertainment Fourth in a Series: BARETROUPE's "12 Bad Auditions" Spoofs "The Twelve Days of Christmas"

This video is the fourth of five being posted on our blog from the UC Berkeley Choral Ensemble Department's Holiday Concert December 11, 2011.  Several of the groups' performances, including this really funny number by BareTroupe, were recorded by Hunter Communications' staff and edited into this series of videos for the enjoyment of our clients, friends and family during the holiday season,.

While created primarily for fun, the videos do showcase some great young talent as part of our ongoing support for local arts and education programs.



Wednesday, December 21, 2011

Sherman Oaks Galleria "Tree Lighting Extravanganza" Captured on Video -- Event Reaches Out


Hunter Communications was responsible for the promotion of the Sherman Oaks Galleria's annual "Tree Lighting Extravaganza" on December 2, 2011.  This video adds a new dimension to our traditional efforts by producing a compelling video of the event -- extending the reach of the event.


Tuesday, December 20, 2011

Holiday Entertainment Fifth in a Series: KOL HADOV Performs "The Dreidel Song"


This video is the fifth of five being posted on our blog from the UC Berkeley Choral Ensemble Department's Holiday Concert December 11, 2011.  Several of the groups' performances, including this one by Kol Hadov, were recorded by Hunter Communications' staff and edited into this series of videos for the enjoyment of our clients, friends and family during the holiday season,.

While created primarily for fun, the videos do showcase some great young talent as part of our ongoing support for local arts and education programs.

Monday, December 19, 2011

Holiday Entertainment Third in a Series: CALIFORNIA GOLDEN OVERTONES Perform "All I Want for Christmas is You"


This video is the third of five being posted on our blog from the UC Berkeley Choral Ensemble Department's Holiday Concert December 11, 2011.  Several of the groups' performances, including the California Golden Overtones, were recorded by Hunter Communications' staff and edited into this series of videos for the enjoyment of our clients, friends and family during the holiday season,.

While created primarily for fun, the videos do showcase some great young talent as part of our ongoing support for local arts and education programs.

Saturday, December 17, 2011

Holiday Entertainment Second in a Series: UC MEN'S OCTET Performs "Merry Christmas, Happy Holidays"


This video is the second of five being posted on our blog from the UC Berkeley Choral Ensemble Department's Holiday Concert December 11, 2011.  Several of the groups' performances, including UC Men's Octet, were recorded by Hunter Communications' staff and edited into this series of videos for the enjoyment of our clients, friends and family during the holiday season,.

While created primarily for fun,  the videos do showcase some great young talent as part of our ongoing support for local arts and education programs.

Thursday, December 15, 2011

Holiday Entertainment First in a Series: UC MEN'S OCTET Performs "Silver Bells"


This video is the first of five that are being posted on our blog from the UC Berkeley Choral Ensemble Department's Holiday Concert December 11, 2011.  Several of the groups' performances, including UC Men's Octet, were recorded by Hunter Communications' staff and edited into this series of videos for the enjoyment of our clients, friends and family during the holiday season,.


While created primarily for fun,  the videos do showcase some great young talent as part of our ongoing support for local arts and education programs.

Thursday, December 1, 2011

LA Times cites "Fast Times at Ridgemont High" among movies filmed at Sherman Oaks Galleria in an entertaining article "Shopping Malls' Greatest Movie Moments."

Hunter Communications recommended reading from:
Los Angeles Times
November 20 2011


Link to story:

Shopping mall's greatest movie moments


LA Times writer Adam Tschorn features the Sherman Oaks Galleria in his entertaining article -- 
part of the The Times' annual roundup of Southern California shopping malls during the holiday season.  He cites "Fast Times at Ridgemont High," "Commando," "Innerspace" and "Terminator 2: Judgment Day" as well as 1983's "Valley Girl" among movies filmed at the Galleria.

He also lists movies filmed at the Beverly Center, Del Amo Fashion Center, Puente Hills Mall and Westside Pavilion while adding that the Sherman Oaks Galleria “rivals the Beverly Center for the number of times it’s popped up in popular culture.”


Posters from movies filmed at the Sherman Oaks Galleria in the ‘80’s:

Hunter Communications handles marketing at the Sherman Oaks Galleria.