Thursday, February 23, 2017

7 Earth-Sized Planets Discovered, Including Three in Habitable Zone

Hunter Communications' interest in space spans the decades, with principal Matt Hunter's father Maxwell W. Hunter II widely considered as a founding father of the US space exploration movement.  (Check out our website MaxwellHunter.com to get a glimpse of his amazing five-decade career.) So we are very excited to hear NASA's news of the major discovery of dwarf star Trappist 1's nearby planets, including three with potential to harbor liquid water and the ingredients of life.

Hunter Communications Original News Source:
The New York Times

Link to Article:
7 Earth-Size Planets Orbit Dwarf Star

Excerpt: "Not just one, but seven Earth-size planets that could potentially harbor life have been identified orbiting a tiny star not too far away, offering the first realistic opportunity to search for signs of alien life outside the solar system.
The planets orbit a dwarf star named Trappist-1, about 40 light-years, or 235 trillion miles, from Earth. That is quite close in cosmic terms, and by happy accident, the orientation of the orbits of the seven planets allows them to be studied in great detail.
One or more of the exoplanets in this new system could be at the right temperature to be awash in oceans of water, astronomers said, based on the distance of the planets from the dwarf star.
'This is the first time so many planets of this kind are found around the same star,' Michael Gillon, an astronomer at the University of Liege in Belgium and the leader of an international team that has been observing Trappist-1, said during a telephone news conference organized by the journal Nature, which published the findings on Wednesday.
 Scientists could even discover compelling evidence of aliens.
'I think that we have made a crucial step toward finding if there is life out there,' said Amaury H. M. J. Triaud, an astronomer at the University of Cambridge in England and another member of the research team. 'Here, if life managed to thrive and releases gases similar to that we have on Earth, then we will know.'
Cool red dwarfs are the most common type of star, so astronomers are likely to find more planetary systems like that around Trappist-1 in the coming years."...

IKEA Supersizes Burbank Location with North America's Largest

After including IKEA Burbank at Burbank Town Center as one of the retailers we worked with and followed for five years, Hunter Communications was really interested to see the GRAND opening IKEA had for the supersized location just a mile down the road that replaced their old store. Over 1000 customers were there waiting in line for the opening of this, North America's largest IKEA store.

Hunter Communications Original News Source:
Los Angeles Times

Link to Article:
Grand Opening of the Nation's Largest IKEA Draws More than 1000 Shoppers

Excerpt: "Armed with inflatable vinyl thunder sticks, dozens of yellow-shirted IKEA employees greeted more than 1,000 shoppers Wednesday morning to the Swedish retailer's new store in Burbank, the largest IKEA in the United States.
The thudding sound from the noisemakers echoed for more than 15 minutes as a seemingly never-ending stream of people entered the 456,000-square-foot facility located at 805 S. San Fernando Blvd. ...
Before the store's opening, Burbank Mayor Jess Talamantes and IKEA store manager Jeff O'Shaughnessy sawed a log in half, which, in Swedish tradition, is meant to bring good luck.
At around 9 a.m., the sliding double doors opened, and hundreds of people rode an escalator to the store's 77,500-square-foot showroom.
Granada Hills resident Patricia Dungo, 33, was at the store with her husband and children looking for new storage containers for their newborn.
'It's more spacious, bigger and a lot more walking for us,' she said.
Though in addition to a bigger showroom there is a 600-seat restaurant at the new store, Dungo said she is most excited about the underground parking and additional loading zones.
'It's much better than the old one, where you had to walk across a street,' she said.
Near the sofas was Sherman Oaks resident Mohammad Khalil Beik, who was with his wife perusing the various sections of the showroom.
Khalil Beik, 41, said they had bought new furniture at the old IKEA before it closed on Saturday, but they wanted to stop by the new store to see what changes were made.
'The old store was good, but a little tight,' he said. 'But here, I feel like I can breathe better and be more relaxed. You have space to go around, and you're not bothering other people.'"

Wednesday, February 22, 2017

Must Visit: FIDM Museum Displays 2016 Iconic Movie Costumes in Downtown LA

Among the amazing and amazingly-free offerings to the intrepid LA culture maven, one must-see on the current calendar is the Fashion Institute of Design and Merchandising's annual exhibit of the past year's most impressive motion picture costumes, on display in the FIDM Museum from February 7th until April 22nd (10am - 5pm) at the school's downtown campus, 919 South Grand Avenue. Showing concurrently is an exhibit of exotic costumes from 1920's Hollywood movies.  And did we mention that it's FREE?

Hunter Communications Original News Source:
FIDM

Link to Article:




Blast from the Past: Library Card Writing Style was Important When People Actually Read and Wrote on Paper

A mere twenty years ago, you were likely to be presented with an odd little drawer cabinet at the library that indexed and catalogued all the current books and periodicals they had to offer.  A little further back in time, and all the info on those index cards were painstakingly handwritten.  Even more painstakingly than you might have imagined, since the orderly and fastidious librarians had decided on their own uniquely readable handwriting style to maximize understanding and minimize misreading of the information offered.  The handwritten "font" manually entered onto library index cards was known as "Library Hand"...

Hunter Communications Original News Source:
Atlas Obscura

Link to Article:
Library Hand, the Fastidiously Neat Penmanship Style...
 
Excerpt: "In September 1885, a bunch of librarians spent four days holed up in scenic Lake George, just over 200 miles north of New York City. In the presence of such library-world luminaries as Melvil Dewey—the well-organized chap whose Dewey Decimal System keeps shelves orderly to this day—they discussed a range of issues, from the significance of the term 'bookworm' to the question of whether libraries ought to have a separate reference-room for ladies.

They then turned their attention to another crucial issue: handwriting. As libraries acquired more books, card catalogs needed to expand fast in order to keep track of them. Though the newly invented typewriter was beginning to take hold, it took time and effort to teach the art of 'machine writing.' Librarians still had to handwrite their catalog cards. And this was causing problems.
'The trouble in handwriting,' said Mr. James Whitney, of the Boston Public Library, 'is that there is apt to be too much flourishing.'

 Professor Louis Pollens of Dartmouth College agreed: 'We want a handwriting that approaches as near to type as possible, that will do away with individual characteristics.'
A Mr. C. Alex Nelson, of the Astor Library in New York, then mentioned that 'T.A. Edison, the inventor' had lately been experimenting with penmanship styles in order to find the most speedy and legible type of handwriting for telegraph operators. Edison, Nelson recalled, had ultimately selected 'a slight back-hand, with regular round letters apart from each other, and not shaded.' With this style, Edison was able to write at a respectable 45 words per minute.

 Hearing this, Dewey set out a catalog-minded mission for the group: 'We ought to find out what is the most legible handwriting.'
This was the beginning of 'library hand,' a penmanship style developed over the ensuing year or so for the purpose of keeping catalogs standardized and legible."

Thursday, February 16, 2017

Politicals Campaigns Prove that Logos are not Just for Industry

Logos can make or break a product or company.  But when your product is a political candidate or party, the need to get it right acquires additional importance. In the US, it's a given that somehow the colors red, white and blue will form the basis of your candidate's logo, with pictorial shapes and font treatments stylized to suggest the attributes you want to convey: decisiveness, empathy, hope, moving forward, stability, courage, honor, etc...

Hunter Communications Trusted News Source:
KQED

Link to Original Article:
Politics by Design:  The Art of Political Logos

Excerpt: "Whether it’s the Superbowl, World Cup or World Series, sports fans never have to wonder who’s who on the field. Not with their team’s colors and carefully crafted logo plastered all over the stadium.
But the big game isn’t the only place where logos are visually dominant. In politics, campaign logos are one of the most recognizable visuals of an election bid, second only to photographs of the candidate.
'Ultimately, a logo’s job is to build remembrance,' designer Sky Hartman told CNN in 2015. 'If you can design a concept that sticks in people’s minds, you’ve been successful.'
Political logos, though, have only really emerged as major visual campaign tools in recent decades.
Most candidates nowadays typically tap the skills of high-end design firms, hoping the branding magic that have helped make MasterCard and McDonald’s instantly recognizable will rub off on them as well. The result is usually a red-white-and-blue version of a candidate’s name — or more likely one of their initials — that tries to establish a recognizable brand by packing the essence of their candidacy in a succinct visual statement.

Logo design 101

Because a logo is a single image with just a few design elements, every artistic choice counts. Mark Winn, a Bay Area painter and designer, starts his logo design process with a written list of characteristics that he’s trying to capture. He then begins experimenting with multiple versions of a single image.
Like Winn’s personal logos, most political logos draw from a menu of colors, typefaces and graphic flourishes to convey something distinctive about a candidate or campaign message. With such a small canvas to work with, the slightest adjustment can pack a visual punch or even define the conversation.

In his 2016 presidential bid, Sen. Rand Paul (R-KY) used a logo that was praised for its italic slant, meant to evoke action and momentum (although not enough to win him the nomination). In 2008, then-presidential candidate Barack Obama’s logo took his last name, which sounded foreign to many Americans, and transformed it into a symbol reminiscent of a rising sun, a symbol intended to convey a message of hope and change."

Thursday, November 10, 2016

Trendspotting: Video Marketing in 2017

The biggest stories in Video Marketing for 2017 aren't innovations in technique or how we shoot, edit or make the videos, but where video can replace text or static images, and how communicating through video can make content into richer, clearer and more engaging stories. Here are some of the ways video can enhance traditional and innovative marketing in the coming year.

Hunter Communications Original News Source:
Business2Community

Link to Article:
10 Video Marketing Trends to Look Out for in 2017

Excerpt: "It’s September already! Before we know it, 2017 will be here. So, let’s prepare with 10 video marketing trends to look out for in 2017
Video marketing is a fast moving industry. To stay at the top of the game, you need to make sure you’re one step ahead of the competition. That’s why we’ve compiled a list of trends to look out for in 2017!

Let’s see what we’ve got…
1. Increase in Facebook Video
This should come as no surprise. Daily views on Facebook have increased from 1 billion to 8 billion in the past year. Meanwhile, text posts are declining all the time.

Facebook has heavily invested in video in recent years, with their most recent video feature, Facebook Live, launching just a few months ago. If Facebook continues as an innovator in the video marketing industry, then we predict that next year there will be an even bigger increase in people uploading, sharing, and discovering videos on Facebook.

2. More Live Video
As touched upon above, Facebook recently introduced live video and the reception has been very positive. Brands and consumers alike have been using Facebook Live to better interact with their followers.
Similarly, Twitter connected with Periscope at the beginning of this year to allow users to embed live broadcasts directly into tweets, offering broadcasters a window to a massive new audience.

Twitter users are big on video, with 82% of users agreeing that they watch videos on a regular basis. Live video creates a new opportunity for marketers because viewers feel a sense of urgency knowing that they won’t be able to view the content in real time again. It’s this ‘limited’ nature of live video that will increase the popularity of the platform and make it a feature to look out for in 2017.

3. Video Resources for Sales Teams
Video marketing is effective for one simple reason: consumers like to watch videos! Watching a video is an easy way to digest information; and (especially with live and 360 degree videos) it’s almost as good as seeing the product you’re looking to purchase in person.

For this reason, we predict that sales teams will require more and more video resources in 2017.

Not sure?

The statistics speak for themselves!

According to recent studies by Wyzowl, only 4% of people prefer to learn about a new product or service by reading a manual, just 5% prefer speaking to someone on the phone, and a huge 44% prefer to watch a video."

Drupal Design Trends for 2017 Make the Web Livelier and More Usable

The creator-friendly Drupal 8 format has been delighting and exciting website visitors (including the websites of Hunter Communications) for the last year, and we are seeing some new trends that will make users even more engaged and drawn in, on both desktop and mobile platforms.  Here are some of the trends and innovations that will keep us informed and entertained, and coming back again and again.
Hunter Communications Original news Source:
SpecBee

Link to Article:
Top 7 Drupal Web Design Trends for 2017

Excerpt: " 'Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.' - Albert Einstein.

The recent evolution in the web design trends truly justifies the words of one of the greatest scientists of all times! Learning from the ideas of yesterday, we have paved a long way in today’s digital world. Also, the questions raised today can lead us to several new techniques and ideas that are now just a dream!

And while talking about the futuristic web design trends, Drupal web designs steal the show entirely! An extremely user-friendly free CMS framework, Drupal has made it possible for the digital world to bring in numerous revolutionary changes and advances in terms of web design trends. Let’s have a look on 7 of the best Drupal web design trends:


Hero Images

Home page always plays the trump card for a site! Depending on how compelling the home page is, a user decides whether to stick to the site or go on to other sites. Hero images in Drupal web design trends are one of the best ways to seek page visitor's attention and keep them glued to your site.

Though this technique has been prevalent since a long time, loading time and bandwidth issues made it a bad choice for web developers. With the recent evolution in Drupal development services, both these issues got eliminated and it has become possible for the developers to feature HD images in Drupal sites and attract the page visitors!


Flat and Material Design

Ease of accessibility is one of the most important factors in web designing. In Drupal designing, two web design trends: flat and material designing, are used to reduce loading time and improve the overall look of a page.
With flat designs, you can make your page engaging even by using low resolution images. On the other hand, material design allows the developers to focus on subtle details like types of animations used in the page, shades, layers, etc. Combining these two, you can create user-friendly Drupal sites that promise compelling UI and UX designs..."